Own a web site?  Marketing coach, Catherine Franz, explains
what terms you need to understand to measure your success.

When is a failure not a failure? When it\'s market research. If you are conducting a marketing campaign of some description and it doesn\'t generate the results you are expecting then to most people this would be considered a failure. This is why large companies often conduct trials, focus groups or some other type of market research. Large companies what to have small failures and large successes. This type of research can be an expensive process that requires specialized skills but there is an alternative - Google Adwords.